About Us | Leadkit | Leadkit

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Focused on providing
best-in-class digital products
and services to the real estate sector.

In 1999, when we originally rolled out the predecessor to Leadkit (which was called
“The EDGE”), it was the first CRM tool built exclusively for the real estate industry.

The current version of Leadkit represents more than 15 years of customer feedback, research, development and, most importantly, agent success. Leadkit currently is used by many of the nation’s top producing real estate agents and brokers.

Leadkit is a service of Real Estate On-Line (REOL), a multi-faceted organization that provides market leading real estate technology solutions

For more than 20 years,
we have maintained a single focus:
the success of our agent and broker partners


Experience matters. And, in the real estate tech space, we have more than anyone. We launched the third real estate website in 1994 and the first agent websites in 1995. Successful agents and brokers have used our experience to help take their businesses to new levels.

Service & Support

Real time support and responsive client service are a critical component of our culture. While our products are second to none, it is our service that truly shines. Our professional client services team is dedicated to ensuring that we are doing all we can to help agents grow their businesses.

Long term commitment

In an industry with many newcomers, agents and brokers can count on our long term commitment to the sector. Unlike some of the new venture capital backed entrants, you don’t need to worry if we’ll be here in a few years. Choosing a CRM and agent website platform is a major decision and it is important that your technology partner has the same commitment to the business that you do.

What others are
saying about Leadkit

Just a note letting you know how much I enjoy my Agent Website. It has saved my business. Now, every time customers tell me that they are looking at web listings, I just send them an invite. I tell them that we are up to date. It is a win-win situation for clients and brokers.

These tools have enabled my agents to show why we are superior over our competitors. This powerful advantage has assisted with the growth of our office and eventually will help change the market share demographics in my market area.

I’ve been a broker for more than 18 years and I have never seen anything to compare to this anywhere. Truly amazing!!

By using these technological tools, you really have the ability to immediately put yourself in the front running.

This platform is one of our best differentiators and I am very proud of it.

This is an incredible tool and keeps getting better! When I show a potential client the market level stats at a listing consultation it always elicits a “wow.”